Who are SOS Ambassadors?
SOS ambassadors are serious about staying hydrated as part of living a healthy lifestyle, whether it’s training, going about their day or letting their hair down once in a while.
They’re not professional or sponsored athletes, but they are dedicated to setting goals, pushing themselves and sticking to a plan that will get them their next PR.
SOS Ambassadors embody the brand and its attitude: They’re serious about training and geek out over the finer points of their sport, whether it’s testing new gear, searching for their best-fitting running shoes, tracking stats or tweaking nutrition to give them an edge.
Inasmuch, SOS Ambassadors are influential in their communities; they record the ins and out of their training cycles — not just for vanity, but in order to go back, study and improve the the next round.
They’re willing to endorse SOS — not just because they’ve been offered the opportunity but because they truly believe they have found a product that addresses their needs, and they would like to tell others about it and be seen as somewhat of a subject-matter expert.
What does it mean to be an SOS Ambassador?
Being an SOS Ambassador isn’t just about getting material goods in exchange for a few tweets; it’s about doing something bigger and better — and belonging to a community.
Sure, through the SOS Ambassador program, members will have the opportunity to stay super-hydrated, but it’s about much more than that. It’s about connecting with other people in your sport, bonding over shared passions and helping each other conquer new goals, along with a few surprises along the way.
What do you get?
Special Ambassador rates on ALL SOS product.
Participation in our special Athlete Ambassador distributor programme.
Participation in the SOS incentive program, which offers reward points for social media, community interaction and leading your own run clubs.
Access to private Facebook group to connect with other SOS Ambassadors.
Feature your bio on the SOS website with link to your personal IG handle.
Exclusive SOS digital badge for social media profiles.
Feature your story on our SOS Magazine page.
Invitations for special SOS VIP events with sponsored athletes, as available.
Plus lots more featured in our SOS Ambassador guidelines. (sent out upon accepted application)
What’s expected in return?
Positively engage in the community, representing SOS and taking SOS Run Clubs.
Hold an online presence actively promoting SOS on your social media feeds.
Keep SOS in the loop regarding race schedules so SOS can promote the team and its activity.
Possibly be available for guest blogging or SOS events, as desired.
Refrain from promoting competitive brands via blogs or social media.
Wear SOS Merchandise when competing.
Post SOS logo/badge on website or blog, and interact with SOS via various social media channels.
Engage with your local community teaching them about the benefits of proper hydration.
See full list in our Brand Ambassador guidelines. (sent out upon accepted application)
Do I have to be a pro athlete to be an SOS Ambassador?
No, although we sponsor a number of awesome pro athletes, we actually prefer that our ambassadors are non-pros.
What will I get as an SOS Ambassador?
Free box of your favorite flavor of SOS, plus a branded water bottle
Branded SOS trucker hat & tattoos
Participation in SOS incentive program, which offers a personal discount that grows in proportion to your sales
Access to private Facebook group to connect with other SOS Ambassadors
Bio on SOS website with link to your personal IG handle
Exclusive SOS digital badge for social media profiles
Opportunity to post to SOS blog and have it promoted/featured via SOS social channels
Invitations for special events with sponsored athletes, as available
What if I’m a pro athlete looking for a sponsorship/partnership?
Please contact email@example.com.
What are my duties as an SOS Ambassador?
Positively engage in the community, representing SOS
Keep SOS in the loop regarding race schedules so SOS can promote the team and its activity
Possibly be available for guest blogging or SOS events, as desired
Refrain from promoting competitive brands via blogs or social media
Wear an SOS tattoo or trucker hat when competing
Post SOS logo/badge on website or blog, and interact with SOS via various social media channels
Provide photos of yourself hydrating with SOS and promote it as their sole hydration product