The Story Behind SOS Hydration

The Story Behind SOS Hydration


Who are they?


Brothers James (British Champ) & Tom Mayo (sub 4 miler), who are two ex International Middle Distance Athletes & Blanca Mayo (James wife) a Medical Doctor.

SOS Founders 


The Background:


Back in the 2004 Tom was in the shape of his life and was racing in Spain where he got severely dehydrated due to the unusually hot temperatures. On

Craft Beer, Running and SOS .. what a combo!

Three of the best weekend activities all combined into one.

SOS Hydration is excited to announce that we will be continuing our sponsorship of the 2016 Rocky Mountain Brew Run’s (RMBR).


The RMBR series is a running tour of some of the best microbreweries across Colorado, a state that produces almost 2 million barrels of craft beer per year, the 3rd most in the United States!


The 7-event series begins April 30th (just as it should be warming up!) at Oskar Blues Brewery in Longmont. Each event kicks off with an informal

Boulder Track Club Joins The SOS Hydration Revolution

Boulder Track Club and SOS are excited to announce a new partnership that will see one of the USA’s fastest growing running groups introduce SOS as their exclusive hydration supplier.


Since its formation in 2011 by Australian ex-pat Lee Troop, Boulder Track Club has established itself as the gold standard of training groups, combining community and high performance athletics throughout the city of Boulder and state of Colorado.


As a non-profit organisation, Boulder Track Club’s mission continues to be one of creating an identifiable pillar in the

Rocky Mountain Brew Runs Get Hydrated

SOS is excited to announce a newly established sponsorship of an iconic Colorado event, the Rocky Mountain Brew Runs.


The Rocky Mountain Brew Runs combines two of our favourite activities, running and drinking beer! Each event takes place at a unique Colorado microbrewery and consists of a 5km run followed by some of the best beer the state of Colorado has to offer.


As amazing as running and beer both are, they are prime causes of dehydration. Fortunately SOS is the cure and will allow runn

Want to be an SOS Ambassador?

Want to be an SOS Ambassador?

Team SOS

If you love the brand, love everything we have to shout about and want to help influence our direction and growth then we want you to apply!

This isn’t any old ambassador program. We have taken the best of whats out there and personalized it to SOS.  We have even created some limited edition Team SOS packaging as a thank you.

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We want you! SOS Ambassador program coming soon

We Want You For Team SOS!
We Want You For Team SOS!

We Want You!

SOS is launching applications for its first Ambassador program later in the month.

Watch out here on how to apply to join a select band of passionate SOS’ers who will get fun goodies, the first scoop on SOS news, access to our elite athletes and lifestyle champions.

In return we need you to help spread the word and get more people into Our Rehydrated World.  We wil

Founders chronicles: I’m a marathoner

Hi all,

You know something …. I’m a marathoner!!

James here.  As one of the founders of a drink thats focused on keeping you hydrated from activity and / or rehydrating post evening frivolity, I wanted to push my boundaries and reflect in practice what many of you SOS’ers compete in and thats run marathons.

I'm a marathoner
I’m a marathoner!



None of us founders have ever run a

The importance of self massage in recovery

The Importance of Self Massage in Recovery:

Recovery is vital to performance. The body needs time to repair itself. Self massage and proper hydration are the keys to the door.

This month we have teamed up with the team at Addaday who have kindly offered to give away several of their cool massage stix. We have been using one and they rock.  We will also throw in a months supply of the new SOS because you know the importance of hydration in keeping muscles loose!  Share and tag this post #sosaddaday to be in for a chance to win.


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