“I just want to drink beer and train like an animal” – Rod Dixon

Introduction There are substantial distinctions between the varying degrees of alcohol consumption, yet a reductionist method is consistently used to describe all use, particularly for athletes. This has been the case since 1948, when a medical investigation into cardiac disease found that alcohol could be beneficial, and whose physicians were prevented from publishing their findings.… Keep Reading

SOS MAGAZINE/Uncategorized

SOS and in competition use

The upcoming races in Brazil will see potentially the longest media mixed zone ever and you could spend as much as 50 minutes after your races going though this area and missing out on vital recovery and hydration after your performance and race, which you will need to get you ready for the next race.  … Keep Reading

SOS MAGAZINE/Uncategorized

Fancy running a mile?

OK fancy running a mile? Yep that’s 1609 meters or four laps of the track with 9 meters added on to make it the classic running distance known the world over. Former world class miler and SOS aficionado Matt Yates gives you his lowdown of how to piece together the jigsaw that is a mile.… Keep Reading

SOS MAGAZINE/Uncategorized

SOS tops independent research trial for effective hydration

SOS subjects’ hydration status significantly improved in an independent research trial.   A combined independent study, led by Coventry University and Newman University, in the United Kingdom, analyzed the effectiveness of rehydration beverages following an interval training session in highly trained middle-distance runners.   SOS was compared against an electrolyte sports drink tablet (Nuun) and… Keep Reading

SOS MAGAZINE/Uncategorized

Triathlon Hydration. Tips from a beginner

One of SOS key sports is Triathlon. To help understand how beginners get through the hydration and fueling we asked one of our ambassadors Cami Straschnoy for her thoughts and learns.   What follows is her view on hydration and we are sure you’ll find it as helpful as we did!   Who is Cami?… Keep Reading

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The Story Behind SOS Hydration

The Story Behind SOS Hydration   Who are they?   Brothers James (British Champ) & Tom Mayo (sub 4 miler), who are two ex International Middle Distance Athletes & Blanca Mayo (James wife) a Medical Doctor.     The Background:   Back in the 2004 Tom was in the shape of his life and was… Keep Reading

SOS MAGAZINE/Uncategorized

Craft Beer, Running and SOS .. what a combo!

Three of the best weekend activities all combined into one. SOS Hydration is excited to announce that we will be continuing our sponsorship of the 2016 Rocky Mountain Brew Run’s (RMBR). The RMBR series is a running tour of some of the best microbreweries across Colorado, a state that produces almost 2 million barrels of… Keep Reading

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