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AUDIO: There’s A War On Sugar. Is It Justified?

History doesn’t repeat itself, but it often rhymes… Many experts believe that we are currently in a ‘Big Tobacco moment for the Sugar industry’, and there is plenty of evidence to suggest that the parallels warrant warning. However, given that nutrition studies are not very robust compared to many other fields in biological science, some… Keep Reading

Team SOS Impress At The Pre Classic

On a hot and humid day in Eugene, Team SOS was well and truly in the mix at the Nike Prefontaine Classic. Giant slayer Ronnie Baker took out the 100m in an impressive 9.86 seconds, while Olympic 800m medalist Clayton Murphy made a big impression on the Bowerman mile running 3:51.  In the International mile… Keep Reading


Hydration…It’s science.

There are no alternative facts about dehydration… It’s science. This post originally appeared at vitafoodinsights.com as a guest contribution from SOS co-founder & CEO James Mayo.  WHY IT MATTERS  Dehydration is a concern for everyone; during a normal day, the human body loses around two litres of water simply through breathing, sweating, urination and bowel… Keep Reading

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