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Hydration On The Run

in BLOGS/RECOVERY/RUNNING by
Adapted from Matt Fitzgerald

Hydration during running is not as complicated as you may have been led to believe.

When you run, you sweat. The more you sweat, the more your blood volume decreases. The more your blood volume decreases, the harder your heart has to work to deliver oxygen to your working muscles.

Sounds dangerous, but it’s really not. Runners almost never experience dehydration levels sufficient to cause major health consequences. But normal levels of dehydration will make you feel uncomfortable and cause you to slow down.

Drinking while you run will limit these negative effects of dehydration. But what should you drink, how much, and when?

SOS can be compared to an IV drip. It works just as rapidly but is safer and cheaper at combating mild to moderate dehydration. Try it here

In the past, athletes were encouraged to drink as much as possible during exercise, or at least to drink enough to completely offset dehydration (that is, to drink enough to prevent any decrease in body weight during exercise). However, it is now understood that this is bad advice, for two reasons.

Firstly, it is possible to drink too much during exercise. Forcing yourself to swallow more fluid than your body really needs while running may cause gastrointestinal distress, and in extreme cases it can cause a dangerous condition known as water intoxication, or hyponatremia. Secondly, research has shown that drinking to completely offset sweating offers no advantage with respect to performance or body temperature regulation compared to drinking by thirst.

The new exercise hydration advice is in fact to drink according to your thirst. As long as you keep an adequate supply of a palatable drink accessible during your runs, you will naturally drink enough to optimize your performance if you just drink as often and as much as your thirst dictates.

Dehydration only affects performance in workouts lasting longer than an hour, so you don’t have to drink during workouts that are shorter than an hour. However, you can if you like.

An interview with Steve Vernon – Coach of New Balance Manchester

in BLOGS/INTERVIEWS/RUNNING/SOS PRO'S/UK by

Britain is currently in the midst of a distance-running renaissance not seen for decades. Although there were numerous standout results at the Rio Olympics from British athletes, the true indicator of depth has been the quality of performances at home.

At the British Trials for the European XC Championships this winter, the Top 4 automatic spots were taken by athletes that had either broken 13:10 for the 5,000m, 61 minutes in the half marathon, or 28 minutes over 10,000m.

One of the driving forces behind this progress has been the investment of resources into smart coaching and infrastructure to facilitate a model of group training. With the support of New Balance, Steve Vernon has been able to implement this successfully with his New Balance Manchester squad based in Stockport.

We spoke to Steve about the driving forces behind his team, how he manages the inevitable differences between athletes and what sets NB Manchester apart.

 

Your team seems to follow a similar model to your transatlantic cousins in Boston? 

Professional running teams in the USA have been a proven success ground for world-class distance running over the last 5-10 years. Performance athletes are central to New Balance as a brand so supporting athletes in a team environment is something that New Balance were keen to do as part of their global strategy. The professional Team in Manchester is one of the first of its kind in Europe and we are creating an environment that supports athletes to be the best they can possibly be.
Good communication is absolutely essential and I make sure that I am clear with how training is set out each week. I have a training philosophy that I explain to every athlete that joins the team so they know what to expect from the start. I do however appreciate that not every athlete will respond and adapt in the same way to a particular stimulus so although the majority of the training is group focused the schedules are all individual. We meet every day for training and I give the options for athletes to do second runs alone or with training partners that run at a similar speed on recovery runs.

Putting together a full-time training group is a delicate balance; some athletes inevitably find themselves pushing when they shouldn’t be, and everyone has their own routines. What steps do you take to create a balance that everyone can benefit from, despite having individual strengths and weaknesses?

Distance running is an individual sport but I have a culture where everyone supports each other as a team. When the gun goes they inevitably want to beat each other but I ensure that competitiveness is managed in training and they save it for race day!

The increasing number of professional training groups throughout the world has pushed the level of performance up considerably. What makes New Balance Manchester different from other set-ups?

As I mentioned earlier this group in Manchester is quite unique in Europe as there are very few, but we are starting to see more and more groups emerge in the UK especially. We have an athlete house where 4 of the guys live and then everyone else lives within 6 miles of the NB house and training venues.

The athletes are predominantly supported by New Balance, but also receive some support from British Athletics/Welsh Athletics with regards to altitude training camps. The environment we run in is quite spectacular as we are 10 miles from Manchester on the edge of the Peak District National Park with miles of trails, canals, and parkland to run on. We have the option to run on the flat or up and down hills, which I feel is essential to distance running success. There is a strong club structure in the UK and we are lucky to have the support of the local club Stockport Harriers to use the track and its facilities. 

Stockport obviously has a lot to offer, yet few would argue that it could be easier get out the door in warmer conditions. You recently had a training camp in Spain – is this something you will do on a regular basis? What benefits did you see in your athletes?

The weather in the North West of England has a bad reputation but it’s wet and mild all year round so despite the summers never being amazing it is often a nice (15 – 20 degrees centigrade) temperature to train in. We hardly ever get snow in the winter so it rare we have to change plans because of really bad weather. As long as you don’t mind getting a bit wet and muddy occasionally it’s pretty good. Oregon has similar weather and they don’t do too badly over there!

Despite my positivity of the Manchester weather we do like to get away in the dark winter months and Spain in January was simply a chance to get in some quality training, Vitamin D and a change of stimulus for the guys, which I believe can help during the winter grind. I use altitude training and like to get at least 2 camps in for 4 weeks in each year.

 

The Story Behind SOS Hydration

in SOS MAGAZINE/Uncategorized by

The Story Behind SOS Hydration

 

Who are they?

 

Brothers James (British Champ) & Tom Mayo (sub 4 miler), who are two ex International Middle Distance Athletes & Blanca Mayo (James wife) a Medical Doctor.

SOS Founders 

 

The Background:

 

Back in the 2004 Tom was in the shape of his life and was racing in Spain where he got severely dehydrated due to the unusually hot temperatures. On his return to UK, Tom was consoled by older brother James, who himself was a former international athlete, they discussed the ‘Why’s, What’s & If’s’ after Toms experience and missing out on a huge opportunity to PB and Olympic selection because of his poor preparation and the lack of a decent retail sports hydration product on the market.

 

It was here that the brothers James and Tom vowed to embark on a quest for a suitable alternative to the mass market surgery sports drinks and maybe they just could create the “best in class” product for sports hydration? They began by comparing notes, researching and mixing different products together, from the classic flat coke and salt mix used by athletes in the past, to mixing one part orange juice to four parts water, however no one seemed to offer a solution that could help the active sports person or solve high level performance hydration requirements.

 

Some years later in 2011, by pure chance a seminal moment happened in Tom’s living room, whilst Tom, James and Blanca were chatting about the quest to find a better hydration solution for athletes, James turned on the news, which was reporting the drought in East Africa and the serious critical issue of dehydration in children. It was this ‘Eureka’ moment that Blanca turned there attention to medical products that treat extreme dehydration used in disaster zones and ER departments – the first drop of SOS was born.

 

 

The Problem:

 

  • Dehydration can lead to a 25% loss in performance, which is BIG.

 

  • Sports drinks don’t replace the correct amount of electrolytes in the body

 

  • We (and most runners) used to make our own concoctions because the sports sugar based drinks just don’t work.

 

  • The so-called sports drink companies have formulas that are almost 40 years old.

 

  • The sports drink companies sponsor ‘Teams’ and ‘self fulfilling research’ at universities they pay, which endorse the ‘sugar is needed’ myth to please the general population’s artificial sweet taste buds – in the meantime contributing to kids obesity and poor dental health and also ignoring the fact that their sponsored elite athletes don’t use their products (We know. You should see our SOS delivery address book).

 

We can honestly say we never met ANY athlete on the world circuit in our day that said ‘WOW’ that sports drink helped me perform today. Because they DON’T till NOW!

 

The Solution:

 

So with real medical credentials of treating dehydration and first hand world-class athletic experience, SOS have a team who could test and medically trial the best formulas to solve dehydration once and for all.

 

(Doctor) Blanca set to work creating a hydration formula specifically designed for active lifestyles based off the best medical science and the best sporting research into sweat loss using Tom, James and friends as the product testers.

 

The Result:

 

  • A hydration drink mix as effective as an IV drip.
  • A hydration drink that replaces the correct amount of electrolytes and not a token gesture.
  • A hydration drink that is Low in calories / Low in sugar product.
  • A hydration drink that’s focus is purely and only electrolyte replacement for the athlete.
  • Oh, and it’s also good for active lifestyles and the odd celebratory next day hangover too (yes, we know, we tested it, it works).
Those were the days ...
Those were the days …

 

The Wish:

 

If dehydration can lead to a 25% loss in performance what could we have achieved had we had SOS back then?

 

Check out the rest of the story of SOS here:

www.ineedsos.com

 

Marathon Fueling by Laura Thweatt – 1st American 2015 NYC Marathon

in SOS MAGAZINE/Uncategorized by
Whilst the weather may be cooling off in US and Europe, many of us are starting to gear up for two iconic marathons – Boston and London – early in the spring of 2016.
Now is the time to sort out the training plan and buy the kit, but many a runner forgets one key ingredient: Electrolytes.  Yes we all know the marketing gimmick about the gels but its electrolytes that get you round.  After all when you sweat it’s not just water you loose, its sodium, potassium, chloride and magnesium.  If you don’t replace these and in the correct amounts, then your training and ultimately your race day will be adversely affected without you even knowing it.
SOS asked Laura Thweatt, the 1st American home in the 2015 NYC Marathon, to give us her lowdown on training and racing from a marathon fueling perspective.
Who's ready to run?!
Who’s ready to run?!
The Learning Cycle:
Going into my first marathon I knew very little in regards to the type of fueling needed to successfully complete 26.2. What I did know was that I did not want to find myself at mile 15 running straight into the dreaded “wall.” Having been a competitive runner for the last twelve years I understood that electrolyte drinks were a key component in hydrating pre race and rehydrating post race. As we sweat during a run or race we are loosing important minerals, such as sodium, that a few gulps of water cannot replace. During a marathon it is crucial that you are rehydrating and replenishing what you are loosing though sweat in two plus hours of exertion.
Why SOS:
My coach Lee Troop kept stressing the importance of getting fluids down during the race, and that the gels were there as back up just in case I was struggling to get down my drinks. SOS Rehydrate provided the perfect balance of sugars and sodium, two essential components in preventing the bonk by replenishing the body’s losses.
Practice makes perfect:
Long runs are a great way to practice fueling and thus finding out what works for you individually.
When and how much SOS did you drink:
I took 5 x 8floz (250ml) bottles of SOS one at 5k, 10k, 15k, 20k, 25k.
Favourite Flavour:
I used SOS Mango as my go to flavor in training as well as in my debut at NYC Marathon. Good luck to everyone out there training! May the force be with you 🙂
 Laura Thweatt electrolyte drink SOS
There you have it.  Marathon Fueling the simple way.  Thanks Laura and best of rehydrated luck for marathon number 2.
SOS wishes everyone safe, fun and rehydrated running.  May this in some small way help you achieve your goals.

The importance of self massage in recovery

in SOS MAGAZINE/Uncategorized by

The Importance of Self Massage in Recovery:

Recovery is vital to performance. The body needs time to repair itself. Self massage and proper hydration are the keys to the door.

This month we have teamed up with the team at Addaday who have kindly offered to give away several of their cool massage stix. We have been using one and they rock.  We will also throw in a months supply of the new SOS because you know the importance of hydration in keeping muscles loose!  Share and tag this post #sosaddaday to be in for a chance to win.

 

Perfect mix, SOS with Addaday
Perfect mix, SOS with Addaday

Here Addaday’s distinguished PT, Robert Forster explains the benefits:

 

Every physical therapist wants you to know that your body needs attention every day for it to continue to function properly throughout life. Whether you exercise regularly or not, everyday life leaves your muscles tired and tight, and your joints off center. Stretching and self massage techniques are the key tools to mitigate the physical toll of everyday life, and of your workouts.

With athletes and desk workers alike, much of our work is focused on mitigating the damaging effects of daily activities. Long days, poorly-designed chairs, and poor posture all work to corrupt your alignment and stress your joints.

So why should we use self massage??

 

1) Increase circulation: Manipulation of the muscles causes the blood vessels to dilate and pump more blood into the muscles and fascia.

Benefits:

  • Before Exercise: warms up the tissues and make them more pliable to stretching, and less prone to injury.
  • After Exercise: flushes the residue of exercise (i.e. metabolic waste products) from the muscles to hasten recovery.

 

2) Treats Connective Tissue scarring and muscular adhesions, which result from normal training and body imbalances.

Benefits:

  • Before Exercise: breaks down dysfunctional scarring that forms as your body attempts to heal from the stress of your previous workouts. Helps create functional scarring that makes you more resilient to injury.
  • After Exercise: relaxes tired and tight muscles, works out the knots (muscle spasms) that occur when muscles are overtaxed.

 

3) Sensory Stimulation from the proprietary, textured surfaces of massage tools stimulate the nervous system to create a reflex relaxation of the muscles, much the same way acupressure works.

Benefits:

  • Before Exercise: works out the knots and relaxes the small muscle spasms, known as trigger points, which result from workouts and daily life and interfere with proper muscle and joint function.
  • After Exercise: relaxes muscle spasm that occurs in fatigued or overtaxed muscles.

 

“Recovery is when your body actually grows stronger and more efficient. It is when the benefits of your hard training are realized. Working hard is easy, everyone knows how to work hard, but those who work hard at recover are the ones who win,”

— Bob Kersee, the most successful track & field coach, with over 50 Olympic medal-winning performances.

 

Only during recovery does your fitness grow. Workouts don’t build fitness, they break your body down, and only if you allow recovery time and actively help your tissues heal, do you become stronger and more fit.

 

Hydration the SOS way
Hydration the SOS way

Recovery is not laying on the sofa eating comfort food. There is nothing passive about recovery. Recovery is an active process where light “adaptation” workouts stimulate recovery better than rest alone. Light workouts are akin to the self-cleaning oven, where the heat is turned up to burn off the residue from cooking but no roast is placed inside. Light workouts provide the body the same opportunity to do house cleaning functions without having to recover from the damaging effects of a new workout. With the increased core temperature associated with recovery workouts, your body sets into motion an army of heat shock proteins that immediately go to work repairing an rebuilding tissues damaged by training.

 

With light activity, the vascular system is stimulated to increase blood flow to the muscles, delivering oxygen and nutrients to aide recovery. The muscle cells, stimulated by a release of hormones, step up the reparative functions and grow stronger. Similar occurrences improve connective tissue and bone repair as well. Stretching and self massage efforts before and particularly after light recovery workouts are more productive when unencumbered by the tightness that would otherwise occur following hard workouts. In this way, your stretching efforts go further toward elongating connective tissue and helping tendons and ligaments heal and grow stronger. A good indication of when your structural system is recovered and ready for another hard workout is when the stiffness from the last hard workout is absent.

 

Self-massage, with the use of massage sticks and rollers, is one of the best methods to aide recovery after workouts. Manipulation of the muscles and tissues increases blood flow, breaks down muscle and connective tissue adhesions, and promotes adaptation of these tissues to withstand the rigors of your training as you progress toward your goals.

You will feel the fatigue and tension leave your body. When coupled with stretching and icing sore areas, these self-recovery techniques can make a very significant contribution to the adaptive process you seek, along with increased fitness.

 

Add that to some properly hydrated muscles and your recovery has just gained in effectiveness!

What is Addaday:  Scientifically-designed massage sticks, foam rollers, bodywork balls, and a flexible massage device called the Boomerang, all incorporate varied surface textures and shapes designed to release muscle and tendon adhesions, and provide a daily realignment of your joints.

#sosaddaday
#sosaddaday

 

When to take SOS by founders James & Tom

in SOS MAGAZINE/Uncategorized by

 

 

When to take SOS?

As we know hydration is vital, knowing when to take SOS will help you hydrate effectively and you compete to your potential.  Here are some tips from the two founders and runners James and Tom.

 

Those were the days ...
Those were the days …

BEFORE:

It is important to be hydrated before exercise or competition, hence it is vital to know your hydration/nutrition needs. To be reminded then check out http://sosrehydrate.com/knowing-hydration-status/

Know your sweat rate, work out conditions and hydrate accordingly. We suggest taking an SOS in a water bottle sipped about an hour before.

The great thing about SOS is that it gets absorbed super quickly meaning that it wont loiter in your stomach giving you a stitch later.

 

DURING:

During competition, depending on the intensity here are our suggestions:

 

Road, marathon and ultra runners:

Those running anything over 10km, then we suggest you pre mix some SOS in a bit of water as a concentrate to add to your drinks on route.

SOS is not suggested to be drank with gels as the excess sugar affects the absorption.  It’s ok to use as a rinse to get rid of the gloopy gel.  Keep 15 min either side of a gel for best possible absorption.  After all gels aren’t needed for events under 1hr of duration.

Have 1 SOS per few hours of running.  This will not only keep you hydrated, but will ward off leg cramps.  SOS helps absorb the water faster than water alone, then liquid wont be sloshing around your stomach, rather it will be set to work where its needed most.

 

Middle and long distance track:

The founders former events.  Those middle and long distance track runners haven’t got time and its not needed during the race but ensure you are hydrated before and especially after.

SOS 800m Track Classic
SOS 800m Track Classic 2014

Sprinters:

SOS is great between rounds. Citrate buffers lactic acid, sodium keeps you hydrated for longer, potassium and magnesium will aid muscle contraction and prevent fatigue.

 

Field eventers and jumpers:

Its hot out there in the middle of the track and you are getting dehydrated just sitting there waiting for your next round.  Take a bottle mixed with SOS to keep you hydrated throughout the competition.

 

POST:

As soon as competition has been completed then take an SOS with a water bottle.  This will replace lost electrolytes, the citrates will buffer the lactate and the magnesium will aid recovery.

SOS is based off proven medical and sports science, it provides what you need while you are running.

 

Where else are electrolyte drinks handy?

 

Flights:  Immobility, decreased air moisture are some of the factors that lead to dehydration and jetlag while flying. Drinking an SOS just before landing will hydrate you faster, aid recovery from jet lag and help you adapt to the environment quicker.

SOS flying

 

Stomach upset: Especially relevant when traveling abroad for competition. Nausea, vomit, diarrhea, bloating and stomach cramps will decrease performance. SOS’ formula activates a mechanism in your gut that absorbs water faster, hydrating you faster when you need it.

Hangovers:  You have completed your ambition, won your personal race and now its time to celebrate!  Alcohol dehydrates you and hangovers are mainly dehydration related.  Take an SOS before you end your nights celebrations to help get you back to normal.

Lifestyle survival

Is SOS Informed Sport ratified?

Yes

We are as anti drug as you are and want to ensure our athletes are safe from any banned substances creeping into our products.

SOS Rehydrate logo

What is SOS?

SOS was created by mixing James and Tom’s elite running experience with Blanca’s medical knowledge. Based on the World Health Organization (WHO) Oral Rehydration Therapy (ORT) standards and the American College of Sports Medicine recommendations, SOS provides the optimum amount of electrolytes with the fastest possible absorption capabilities for athletes.

www.sosrehydrate.com

Happy Running

James and Tom

 

Knowing your hydration status

in SOS MAGAZINE/Uncategorized by

Knowing your hydration status is key to performing at your peak.

The great news is that it isn’t rocket science.  SOS founder Dr Blanca gives us some top tips

SOS Rehydrate

Knowing your hydration status

There is no rule of thumb when it comes to hydration. Everybody is different and has different needs. Learn to listen to your body.

The best way to assess your hydration status is through your urine.

1 – Understand that when you are hydrated you should be urinating a similar volume to what you are drinking.

2 – Urine color: by urinating light clear urine you will know that you are properly hydrated. Dark, orange and small amount of urine reflects dehydration.

 

Are you a salty sweater?

Not everybody needs to consume the same amount of sodium. There are some signs that can help you realize how much of a sodium sweater are you:

  1. a) Muscle cramps: sodium, chloride and potassium are the main electrolytes involved in muscle contraction. When any of these electrolytes are low or when there is not enough muscle perfusion due to dehydration the muscle contractility process will be impaired.
  2. b) After drying, your clothes will have white lines on your clothes
  3. c) When getting sweat in your eyes they will burn or even your sweat will taste salty

Dehydration affects performance

Next time you need hydrating remember these easy steps and hydrate accordingly.

To learn more about the science of SOS check out our science page www.sosrehydrate.com

SOS at the USATF XC Champs

in SOS MAGAZINE/Uncategorized by

SOS Rehydrate is proud to announce the newly established partnership with the US Cross Country Championships. This year’s event will be hosted in Boulder on February 7th as the country’s premier distance runners compete for a chance to represent the USA at the 41st World Cross Country to be held in Guiyang, China on March 28th.

usa xc logo

SOS Rehydrate is a contributing sponsor to the championships and will be present throughout the day’s events at the expo with prizes and product on show in conjunction with the elite of US distance running. As effective as an IV Drip for moderate dehydration, SOS will also be on-hand at the official after party to help athletes and fans alike to “Survive the Night” and be ready to run the next day.

 

Co-Founder and former British Track representative Tom Mayo announced the partnership today: “We are absolutely delighted to be supporting the best cross country race in America. SOS was founded by runners, for runners, and Boulder is the running capital of America. Working with USA XC is just one of the steps we are taking to commit ourselves to the community of Boulder and Colorado”.

 

Based out of San Francisco and available on three continents, SOS Rehydrate is sold across Colorado throughout King Soopers Supermarkets and is the rehydration solution of choice for many of the world’s top athletes, including World and Olympic Medalists.

usa xc pic 1

Races begin at 8:15am at the Flatirons Golf Course on Saturday with the flagship Open Women and Men’s events at 12:15 and 1:00pm respectively. This year’s event boasts over $30,000 in prize money and is expected to be one of the deepest fields in recent history.

 

About SOS

 

SOS is a fast-acting electrolyte replacement drink with 75% less carbohydrates than the average sports drink and three-times the electrolytes.

 

Engineered by a doctor and two former professional athletes SOS provides a rehydration solution that is as effective as an intravenous (IV) drip for mild to moderate dehydration.

 

Utilizing the foremost medical science, SOS’s method of oral rehydration therapy and water absorption follows the standards outlined by UNICEF and the World Health Organization to keep you performing at your peak.

 

For More Information Visit: www.sosrehydrate.com

Cross Country USATF 2015 World Trials and US Champs
Cross Country USATF 2015 World Trials and US Champs

 

 

Why Runners Need Hydration

in SOS MAGAZINE/Uncategorized by

Why runners need hydration

As runners, we tend to focus predominately on our performance – how far and how fast we will run; unfortunately nutrition and hydration tend to be at the end of our priority list.

How about if we said that just by being thirsty you are already dehydrated?  How many of you have turned up for practice or even competition already thirsty?

Take that one step further, 70% of our body is water, muscles are composed of 79% water; a loss of 2% body weight from dehydration can lead to a 20% loss in athletic performance. Water is involved in every single metabolic process of our cells, without this vital fluid, the body cannot recover and work at its best.

SOS Rehydrate

Why do you need electrolytes? 

When we sweat we lose electrolytes along with water, primarily sodium, chloride, potassium and magnesium. When we only drink water or high sugar-content drinks we dilute the few electrolytes left in our blood – this can potentially have severe implications in our health like hyponatremia (low sodium in the blood), cerebral edema, pulmonary edema, impaired temperature control, etc

According to Almond et. al. hyponatremia is an important cause of race-related death and life-threatening illness among marathon runners. Water shift mechanisms throughout the body depend on osmotic forces. Osmotic forces are primarily controlled by sodium. Electrolytes are also important for muscle contraction and that includes the heart.

 

Why not just water?

As mentioned before, too much water and not enough electrolytes can lead to hyponatremia, fatigue, muscle cramping, cardiac arrhythmias etc. Electrolytes maintain water in our body for longer by maintaining the body’s normal osmolarity 290. When we decrease the body’s osmolarity by drinking only water, our body will start producing more urine to try to concentrate the few electrolytes left in the blood – causing further dehydration.

 

Get that electrolyte fix
Get that electrolyte fix

I have my energy drinks, that’s all I need.

Caffeine enhances urine production – dehydrating you faster. Yes, initially you will get an energy boost from them but ultimately you will feel fatigued due to dehydration and energy depletion.

 

I use gels and sports drinks

Energy is stored in the body as glycogen, research has proven that there is no need to consume glucose supplements for a workout that will last less that 60 minutes as glycogen will be broken down into glucose in order to maintain a constant fuel source. Energy gels and sports drinks contain complex sugars that will decrease the water absorption in the gut leading to stomach cramping, bloating and even diarrhea. This will vary according to the type of physical activity, environment and athlete.

 

Is SOS informed Sport ratified?

Yes

We are as anti drug as you are and want to ensure our athletes are safe from any banned substances creeping into our products.

 

What is SOS?

SOS was created by mixing James and Tom’s elite running experience with Blanca’s medical knowledge. Based on the World Health Organization (WHO) Oral Rehydration Therapy (ORT) standards and the American College of Sports Medicine recommendations, SOS provides the optimum amount of electrolytes with the fastest possible absorption capabilities for athletes.

www.sosrehydrate.com

 

Good luck,

 

Dr Blanca Lizaola

SOS co-founder

Whats your Rehydrated Resolution for 2015?

in SOS MAGAZINE/Uncategorized by

2014 is but an ember in the fire place … It is time to briefly bask in the dying glow of a fun packed and rehydrated 2014 before we look forward to lighting a new fire for the adventures that await in 2015.

First, let us cast our minds back to our highlights of our first full year of rehydration:

1 – The best is seeing Our Rehydrated World grow.  It is thanks to you and our champions for making this happen. We love you all and thank you!!

2 – Being named Top 3 in the World Beverage Awards – best sports drink category SOS is Best sports or fitness drink finalist 2014

3 – Launching the blueberry and citrus flavors

SOS coming at you
SOS off the line

4 – Opening in the founders home country UK with Sweatshop then Up and Running and Runners Need to quickly become one of the top selling hydration drinks in those stores.

5 – Our birth place San Francisco opening up Crunch Fitness and the continued support from Fleet FeetShift and Sports Basement.

Crunch Gyms
Crunch Gyms

6 – Growing New Zealand with the great team at Shoe Clinic, all of the Unichem and Life Pharmacies, Fresh Choice Queenstown, Platinum Sports to name but a few of the great partnerships we have. Also we began in Hawaii with CVS Longs Drugstores and built new partnerships with the North Shore Lifeguards crew.

7 – Publishing our first research study (an Industry first) and growing closer ties with elite performance centers like The Foundry and Core Pilates and Fitnesss.  We constantly push ratification and performance research.

7 – Developing the luxury market by becoming a staple hangover cure and mixer on Sir Richard Bransons Necker Island and now his latest island Mosquito. We also gatecrashed Coachella and Sundance alongside Oakley which was fun.

Necker Island
Necker Island

 

 

What about you?  what were your best bits of 2014?

 

Even Victoria Secret models get thirsty on the slopes
Even Victoria Secret models get thirsty on the slopes

 

 

Enough of the past, time to look forward.  We can’t wait to get started!

Whats our rehydrated resolution?

To become the trusted running, triathlon and Lifestyle Survival hydration brand.

 

Lifestyle Survival
Lifestyle Survival

Some sneak previews:

1 – New packaging design.  Same silver cool, just tweaked with a new easy tear stick design and new serving suggestion.

2 – A new 40 stick box.  We won’t compromise the product with a tub so this is the closest thing.  A months supply of SOS in an easy to store box with less waste.

3 – A new flavor – we think mango?

4 – A new color for the logo cross. Out with the red and now in with the electric blue.  It is gradually making its way onto all our social media and will be on packaging from next month

5 – Probably the bit and the one we are most excited about: an Ambassador program for our most passionate SOS’ers

 

Whats your Rehydrated Resolution for 2015?

Tell us your resolution on Twitter or Facebook and then let us know throughout the year how your resolution is going.

This is your company and we want you to be part of our growth and our story.

 

Wishing everyone a very happy New Year, good luck with achieving your resolution and best wishes for 2015

The Founders

James, Tom, Blanca

 

Get SOS Here

 

 

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