Whats your Rehydrated Resolution for 2015?

2014 is but an ember in the fire place … It is time to briefly bask in the dying glow of a fun packed and rehydrated 2014 before we look forward to lighting a new fire for the adventures that await in 2015.

First, let us cast our minds back to our highlights of our first full year of rehydration:

1 – The best is seeing Our Rehydrated World grow.  It is thanks to you and our champions for making this happen. We love you all and thank you!!

2 – Being named Top 3 in the World Beverage Awards – best sports drink category SOS is Best sports or fitness drink finalist 2014

3 – Launching the blueberry and citrus flavors

SOS coming at you
SOS off the line

4 – Opening in the founders home country UK with Sweatshop then Up and Running and Runners Need to quickly become one of the top selling hydration drinks in those stores.

5 – Our birth place San Francisco opening up Crunch Fitness and the continued support from Fleet FeetShift and Sports Basement.

Crunch Gyms
Crunch Gyms

6 – Growing New Zealand with the great team at Shoe Clinic, all of the Unichem and Life Pharmacies, Fresh Choice Queenstown, Platinum Sports to name but a few of the great partnerships we have. Also we began in Hawaii with CVS Longs Drugstores and built new partnerships with the North Shore Lifeguards crew.

7 – Publishing our first research study (an Industry first) and growing closer ties with elite performance centers like The Foundry and Core Pilates and Fitnesss.  We constantly push ratification and performance research.

7 – Developing the luxury market by becoming a staple hangover cure and mixer on Sir Richard Bransons Necker Island and now his latest island Mosquito. We also gatecrashed Coachella and Sundance alongside Oakley which was fun.

Necker Island
Necker Island



What about you?  what were your best bits of 2014?


Even Victoria Secret models get thirsty on the slopes
Even Victoria Secret models get thirsty on the slopes



Enough of the past, time to look forward.  We can’t wait to get started!

Whats our rehydrated resolution?

To become the trusted running, triathlon and Lifestyle Survival hydration brand.


Lifestyle Survival
Lifestyle Survival

Some sneak previews:

1 – New packaging design.  Same silver cool, just tweaked with a new easy tear stick design and new serving suggestion.

2 – A new 40 stick box.  We won’t compromise the product with a tub so this is the closest thing.  A months supply of SOS in an easy to store box with less waste.

3 – A new flavor – we think mango?

4 – A new color for the logo cross. Out with the red and now in with the electric blue.  It is gradually making its way onto all our social media and will be on packaging from next month

5 – Probably the bit and the one we are most excited about: an Ambassador program for our most passionate SOS’ers


Whats your Rehydrated Resolution for 2015?

Tell us your resolution on Twitter or Facebook and then let us know throughout the year how your resolution is going.

This is your company and we want you to be part of our growth and our story.


Wishing everyone a very happy New Year, good luck with achieving your resolution and best wishes for 2015

The Founders

James, Tom, Blanca


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